ContenT for B2B SaaS Businesses

Find new customers over and over with content

Enough with the guessing games. Greenhouse's leaner-than-lean approach to content drives high quality, high intent leads.

These are the businesses I've helped grow. Click 'em to see how.

Get your content right first time

Let's face it, most businesses' early content efforts are too unfocused to make a dent. I'll save you months of figuring out what's going to work by producing a lean content strategy. Then I'll launch the campaigns that are going to make the biggest difference to your business.

Who is Greenhouse for?

I do my best work with B2B SaaS businesses like yours.

You've not really tried content yet

Or maybe you've had a few false starts? Knowing where to start is the hardest part. My approach makes it simple, but it took me ages to figure out!

You depend on ads too much

Been bingeing on ads? Better keep that cholesterol down with the lower cost per customer that content brings to your business.

You need access to content talent

I work with a team of freelance copywriters, designers, web devs, video producers, translators to make content magic.

Growth-focused content packages

This is what it takes to get content right. Pricing included because greenhouses are always transparent.



I'll work out what your audience really want from content, and how to go one better than the competition

  • 1-hour strategy calI

  • Competitor research

  • 5 customer calls

  • Insights report



I'll figure out which messages you should share with your audience to make them care about you

  • Key messages doc

  • Content pillars

  • Channel strategy

  • Sales training call


$2,450 /month

I'll launch the content campaigns that'll have the biggest impact on your business - in prioirty order.

  • e.g. Search, social, email, landing page, custom tools

  • Biweekly sprints

  • Reporting

My look how they've grown!

My clients have some nice things to say about me.

Led a team of freelancers to build content for search and social that grew organic leads 300% within nine months - all without an internal marketing team!

Delivered a content strategy and new site with hyper-focused messaging that made Nest the category leader, doubling revenue and growing pipeline 5X in a year.

Built a content calendar tool that attracted 500+ ContentCal trials via search by hitting the top spot for 'Content Calendar' on Google. An important term for ContentCal!

Launched a new site, new brand, and new campaigns to attract more business from large online fashion brands. New business pipeline has grown 3X since!

Nice to meet you

I'm Alan, a content + growth marketer living in London. I've spent the past five years figuring out what makes companies grow (and what's a no-go). That's me on the left. My photo decreases conversion 3% so I've included my daughter Bonnie who lifts it 5%.

Greatest hits ♪

Here's what to expect from your campaigns when your audience and message line up

How can you tell if you've hit the right audience with the right message? You get a stupendous 120X ROI from your first campaign! Sending the right message to target accounts filled pipeline within just two weeks...


Nothing beats reaching a big audience with content that feeds directly into what you do. Publishing search blogs and building tools for 'content calendar' terms grew sign ups from 10 - 170/month for content scheduling tool ContentCal.

Sometimes the best message is the most consistent. Daily posts, weekly email round-ups, and quarterly reports with Facebook performance data helped Nest dominate their space and grow pipeline 5X within just a year.

After discovering London-based founders like video games, I built one to help them find out whether we'd should work together. I'm still working with clients that found me through the game! Have a play here and read more about it here.


What is Greenhouse?

Greenhouse is a service I put together to help businesses get content right first time. I started it because I see so many businesses mis-step early on and waste time on content that won't work.

What campaigns do you run?

My high-impact campaigns aim to capture intent in places where your audience already hang out. Often that means search, social, email, or your site.

When will I see results?

That depends on what campaign we choose to run. Conversion changes have an immediate impact, while search can take up to six months to kick in.

What happens afterwards?

By the end of our first campaign I'll have a good idea of your business's potential to grow with content - and so will you. If there's a good fit, I'd love to keep working with you.

Do you use a content team?

If needed, I'll bring together a team of content folk to help. They bill on top of what I charge, but I won't take a cut and you'll be able to work with them directly afterwards.

Is this strategy or execution?

It's both. The audience and message packages tell us what content campaign (e.g. search, social, custom tool) is going to work best for your business. Then we'll launch it right away.

Do I need all the packages?

Not necessarily. You might have already done some great work on audience and message. If I get what I need from it I'd be more than happy to piggyback off your hard work.

How do I get started?

Drop me your details and I'll ask a few questions that help me understand what you're after. Then I'll let you know what I've got planned and send payment details.

Ready to grow with content?

Drop me your details and I'll be in touch soon.

Terms of Use

This website (Site) is operated by Pty Ltd. (we, our or us). It is available at: and may be available through other addresses or channels.


By accessing and/or using our Site, you agree to these terms of use and our Privacy Policy (available on our Site) (Terms). Please read these Terms carefully and immediately cease using our Site if you do not agree to them.


We may, at any time and at our discretion, vary these Terms by publishing the varied terms on our Site. We recommend you check our Site regularly to ensure you are aware of our current terms. Materials and information on this Site (Content) are subject to change without notice. We do not undertake to keep our Site up-to-date and we are not liable if any Content is inaccurate or out-of-date.

Licence to use our Site

We grant you a non-exclusive, royalty-free, revocable, worldwide, non-transferable licence to use our Site in accordance with these Terms. All other uses are prohibited without our prior written consent.

Prohibited conduct

You must not do or attempt to do anything: that is unlawful; prohibited by any laws applicable to our Site; which we would consider inappropriate; or which might bring us or our Site into disrepute, including (without limitation):1. anything that would constitute a breach of an individual’s privacy (including uploading private or personal information without an individual's consent) or any other legal rights;2. using our Site to defame, harass, threaten, menace or offend any person;3. interfering with any user using our Site;4. tampering with or modifying our Site, knowingly transmitting viruses or other disabling features, or damaging or interfering with our Site, including (without limitation) using trojan horses, viruses or piracy or programming routines that may damage or interfere with our Site;
using our Site to send unsolicited email messages;
5. or facilitating or assisting a third party to do any of the above acts.

Exclusion of competitors

You are prohibited from using our Site, including the Content, in any way that competes with our business.


The Content is not comprehensive and is for general information purposes only. It does not take into account your specific needs, objectives or circumstances, and it is not advice. While we use reasonable attempts to ensure the accuracy and completeness of the Content, we make no representation or warranty in relation to it, to the maximum extent permitted by law.

Intellectual property rights

Unless otherwise indicated, we own or licence all rights, title and interest (including intellectual property rights) in our Site and all of the Content. Your use of our Site and your use of and access to any Content does not grant or transfer to you any rights, title or interest in relation to our Site or the Content. You must not:1. copy or use, in whole or in part, any Content;2. reproduce, retransmit, distribute, disseminate, sell, publish, broadcast or circulate any Content to any third party; or3. breach any intellectual property rights connected with our Site or the Content, including (without limitation) altering or modifying any of the Content, causing any of the Content to be framed or embedded in another website or platform, or creating derivative works from the Content.

User content

You may be permitted to post, upload, publish, submit or transmit relevant information and content (User Content) on our Site. By making available any User Content on or through our Site, you grant to us a worldwide, irrevocable, perpetual, non-exclusive, transferable, royalty-free licence to use the User Content, with the right to use, view, copy, adapt, modify, distribute, license, sell, transfer, communicate, publicly display, publicly perform, transmit, stream, broadcast, access, or otherwise exploit such User Content on, through or by means of our Site.You agree that you are solely responsible for all User Content that you make available on or through our Site. You represent and warrant that:1. you are either the sole and exclusive owner of all User Content or you have all rights, licences, consents and releases that are necessary to grant to us the rights in such User Content (as contemplated by these Terms); and2. neither the User Content nor the posting, uploading, publication, submission or transmission of the User Content or our use of the User Content on, through or by means of our Site will infringe, misappropriate or violate a third party’s intellectual property rights, or rights of publicity or privacy, or result in the violation of any applicable law or regulation.We do not endorse or approve, and are not responsible for, any User Content. We may, at any time (at our sole discretion), remove any User Content.

Third party sites

Our Site may contain links to websites operated by third parties. Unless expressly stated otherwise, we do not control, endorse or approve, and are not responsible for, the content on those websites. You should make your own investigations with respect to the suitability of those websites.


We may, at any time and without notice to you, discontinue our Site, in whole or in part. We may also exclude any person from using our Site, at any time and at our sole discretion. We are not responsible for any Liability you may suffer arising from or in connection with any such discontinuance or exclusion.

Warranties and disclaimers

To the maximum extent permitted by law, we make no representations or warranties about our Site or the Content, including (without limitation) that:1. they are complete, accurate, reliable, up-to-date and suitable for any particular purpose;2. access will be uninterrupted, error-free or free from viruses; or3. our Site will be secure. You read, use and act on our Site and the Content at your own risk.

Limitation of liability

To the maximum extent permitted by law, we are not responsible for any loss, damage or expense, howsoever arising, whether direct or indirect and/or whether present, unascertained, future or contingent (Liability) suffered by you or any third party, arising from or in connection with your use of our Site and/or the Content and/or any inaccessibility of, interruption to or outage of our Site and/or any loss or corruption of data and/or the fact that the Content is incorrect, incomplete or out-of-date.


To the maximum extent permitted by law, you must indemnify us, and hold us harmless, against any Liability suffered or incurred by us arising from or in connection with your use of our Site or any breach of these Terms or any applicable laws by you. This indemnity is a continuing obligation, independent from the other obligations under these Terms, and continues after these Terms end. It is not necessary for us to suffer or incur any Liability before enforcing a right of indemnity under these Terms.


These Terms are effective until terminated by us, which we may do at any time and without notice to you. In the event of termination, all restrictions imposed on you by these Terms and limitations of liability set out in these Terms will survive.


In the event of any dispute arising from, or in connection with, these Terms (Dispute), the party claiming there is a Dispute must give written notice to the other party setting out the details of the Dispute and proposing a resolution. Within 7 days after receiving the notice, the parties must, by their senior executives or senior managers (who have the authority to reach a resolution on behalf of the party), meet at least once to attempt to resolve the Dispute or agree on the method of resolving the Dispute by other means, in good faith. All aspects of every such conference, except the fact of the occurrence of the conference, will be privileged. If the parties do not resolve the Dispute, or (if the Dispute is not resolved) agree on an alternate method to resolve the Dispute, within 21 days after receipt of the notice, the Dispute may be referred by either party (by notice in writing to the other party) to litigation.


If a provision of these Terms is held to be void, invalid, illegal or unenforceable, that provision must be read down as narrowly as necessary to allow it to be valid or enforceable. If it is not possible to read down a provision (in whole or in part), that provision (or that part of that provision) is severed from these Terms without affecting the validity or enforceability of the remainder of that provision or the other provisions in these Terms.


Your use of our Site and these Terms are governed by the laws of New South Wales. You irrevocably and unconditionally submit to the exclusive jurisdiction of the courts operating in New South Wales and any courts entitled to hear appeals from those courts and waive any right to object to proceedings being brought in those courts.
Our Site may be accessed throughout Australia and overseas. We make no representation that our Site complies with the laws (including intellectual property laws) of any country outside Australia. If you access our Site from outside Australia, you do so at your own risk and are responsible for complying with the laws of the jurisdiction where you access our Site.
For any questions and notices, please contact us at:Company Name: Pty Ltd.
Last update: 1st November 2022

Privacy Policy Pty Ltd. is committed to providing quality services to you and this policy outlines our ongoing obligations to you in respect of how we manage your Personal Information.We have adopted the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth) (the Privacy Act). The NPPs govern the way in which we collect, use, disclose, store, secure and dispose of your Personal Information.A copy of the Australian Privacy Principles may be obtained from the website of The Office of the Australian Information Commissioner at

What is personal information and why do we collect it?

Personal Information is information or an opinion that identifies an individual. Examples of Personal Information we collect include: names, addresses, email addresses, phone and facsimile numbers.This Personal Information is obtained in many ways including via our website, from cookies. We don’t guarantee website links or policy of authorised third parties.We collect your Personal Information for the primary purpose of providing our services to you, providing information to our clients and marketing. We may also use your Personal Information for secondary purposes closely related to the primary purpose, in circumstances where you would reasonably expect such use or disclosure. You may unsubscribe from our mailing/marketing lists at any time by contacting us in writing.When we collect Personal Information we will, where appropriate and where possible, explain to you why we are collecting the information and how we plan to use it.

Sensitive information

Sensitive information is defined in the Privacy Act to include information or opinion about such things as an individual's racial or ethnic origin, political opinions, membership of a political association, religious or philosophical beliefs, membership of a trade union or other professional body, criminal record or health information.Sensitive information will be used by us only:
• For the primary purpose for which it was obtained
• For a secondary purpose that is directly related to the primary purpose
• With your consent; or where required or authorised by law.

Third parties

Where reasonable and practicable to do so, we will collect your Personal Information only from you. However, in some circumstances we may be provided with information by third parties. In such a case we will take reasonable steps to ensure that you are made aware of the information provided to us by the third party.

Disclosure of personal information

Your Personal Information may be disclosed in a number of circumstances including the following:
• Third parties where you consent to the use or disclosure; and
• Where required or authorised by law

Security of personal information

Your Personal Information is stored in a manner that reasonably protects it from misuse and loss and from unauthorized access, modification or disclosure.When your Personal Information is no longer needed for the purpose for which it was obtained, we will take reasonable steps to destroy or permanently de-identify your Personal Information. However, most of the Personal Information is or will be stored in client files which will be kept by us for a minimum of 7 years.

Access to your personal information

You may access the Personal Information we hold about you and to update and/or correct it, subject to certain exceptions. If you wish to access your Personal Information, please contact us in writing.Opa Media Ltd will not charge any fee for your access request, but may charge an administrative fee for providing a copy of your Personal Information.In order to protect your Personal Information we may require identification from you before releasing the requested information.

Maintaining the quality of your personal information

It is important to us that your Personal Information is up to date. We will take reasonable steps to make sure that your Personal Information is accurate, complete and up-to-date. If you find that the information we have is not up to date or is inaccurate, please advise us as soon as practicable so we can update our records and ensure we can continue to provide quality services to you.

Policy updates

This Policy may change from time to time and is available on our website.

Privacy policy complaints and enquiries

If you have any queries or complaints about our Privacy Policy please contact us Pty Ltd.
Unit 178, 37 Morley Ave
Rosebery, NSW, 2018

Terms of Service


We’ll always do our best to fulfil your needs and meet your expectations, but it’s important to have things written down so that we both know what’s what, who should do what and when, and what will happen if something goes wrong.These terms have been designed to meet the needs and flexibility of early-stage B2B SaaS businesses. They also help us ensure that we’re able to resource our clients fairly, and to a high standard.You won’t find any complicated legal terms or long passages of unreadable text in this agreement. We’ve no desire to trick you into signing something you might regret later. We do want what’s best for both parties, so in short;You (“You”), on behalf of your company, are hiring us ( Pty Ltd.), (“We or Us”) to deliver content and marketing services.

What both parties agree to

You: You have the authority to enter into this agreement on behalf of yourself, your company or your organisation. You’ll give us the assets and information we need to deliver our services when we ask and in the format we ask for when we ask for it. You’ll review our work, provide feedback and approval in a timely manner too. Deadlines work two ways, so I expect you to do this to help me meet the deadlines we set in these ways.Us: We have the experience and ability to deliver everything we’ve agreed with you and we’ll do it all in a professional and timely manner. We’ll endeavour to meet every deadline that’s set and on top of that we’ll maintain the confidentiality of everything you give us.

Audience Package

By paying for our “Audience” package you agree to the following:Our Audience package is a project-based package that costs a one-off upfront fee of $2,150.The Audience package will be delivered within one month. If, due to your delays, the project takes longer than one month, we will issue an invoice for the ‘Message package’ and start work on this second project. If the delays are fault of our own, we won’t jump to the Message package right away.To help avoid delays to the project, it is important to do the following within the first week of our project:• Attend our strategy call
• Share access to tools
• Organise interviews with customers
A possible cause for delays is customers cancelling interviews. We understand this cannot be helped, and we can make a decision to reschedule the call or move on without this interview taking place, depending on its importance.By paying for our "Audience" package, you also agree to the other terms outlined in this agreement, excluding those limited to the "Message" and "Campaign" packages.

Message Package

By paying for our “Message” package you agree to the following:Our Message package is a project-based package that costs a one-off upfront fee of $2,150.The Message package will be delivered within one month. If, due to your delays, the project takes longer than one month, we will issue an invoice for the Campaign package and start this monthly retainer. If the delays are fault of our own, we won’t jump straight to the Campaign package.To help avoid delays to the project, it is important to do the following:• Attend scheduled calls to discuss messaging
• Give timely feedback on messaging
Delivery of messaging includes one round of edits. Beyond that edit, we’d be happy to make any further changes to messaging as part of the Campaign package.By paying for our "Message" package, you also agree to the other terms outlined in this agreement, excluding those limited to the "Audience" and "Campaign" packages.

Campaign Package

By paying for our “Campaign” package you agree to the following:Our Campaign package is a retainer-based package that costs an up-front monthly fee of $2,450. This retained service may be cancelled with 30 days notice.The retained fee may change, but you will be given 30 days’ notice ahead of this change, and you do not have to agree to this price change.As part of the service, we will dedicate 24 hours / month to the delivery of the content and marketing campaigns we believe are the highest priority. If needed, we will also use this time to work on foundational marketing activities, such as introducing new messaging or pages to your site.As part of this service, we may suggest working with other freelancers, consultants, or agencies. However, we can’t guarantee their work will be completely error-free and can’t be liable to you for any damages they cause. These service providers will bill you directly and your engagement with them is completely independent to our service. This also means we won’t take a cut of whatever you pay them.By paying for our "Campaign" package, you also agree to the other terms outlined in this agreement, excluding those limited to the "Audience" and "Message" packages.

Legal stuff

We carry out work in accordance with good industry practice and at the standard expected from qualified people with relevant experience. That said, we can’t guarantee our work will be free from errors. We won’t be liable to you or any third-party for damages, including lost profits, lost savings or other incidental, consequential or special damages, even if you’ve advised us of them.Your liability to us will be limited only to the prices stated with each package covered by this agreement. You won’t be liable to us or any third-party for damages, including lost profits, lost savings or other incidental, consequential or special damages, even if we’ve advised you of them.Finally, if any provision of this agreement shall be unlawful, void, or for any reason unenforceable, then that provision shall be deemed severable from this agreement and shall not affect the validity and enforceability of any remaining provisions.Phew.

Intellectual property rights

We guarantee our work is original. We assign intellectual property rights to you in full. We shall not be held responsible for any content you choose to publish.

Displaying our work

We love to show off, so we reserve the right to display any aspect of our work as long as doing so doesn’t breach any confidentiality agreement. Unless otherwise agreed, we will probably use your brand logo on our site at some point.

Payment terms

You understand how important it is for a small business that you pay your bills promptly. We’re also sure you’ll want to stay friends, so you agree to pay for each project fee for Audience and Message packages upfront, and each monthly fee for the retained Campaign package before the month begins.Our invoices will be in USD and charged via Stripe. If your currency is different, you agree your payments will be the same value.We reserve the right to charge interest on all overdue debts at the rate of 10% per month.


Occasionally we will recommend products or tools you will benefit from. With your prior approval, you will reimburse all these expenses.


If any part of this agreement is seen as unlawful, void, or for any reason unenforceable, then that part is severable from this agreement and shall not affect the validity and enforceability of any other parts of the agreement.

But where’s all the small print?

Just like a parking ticket, neither of us can transfer this agreement to anyone else without the other’s permission.We both agree to adhere to laws and regulations in relation to our activities under this agreement and not to cause the other to breach any relevant laws or regulations.This agreement stays in place and need not be renewed. Although its language is simple, the intentions are serious and this agreement is a legal document under jurisdiction of the New South Wales and Australian courts.